Facebook 改名 Meta 或为躲避性丑闻

2021年10月28日，英国SNS新闻媒体因特网Facebook（facebook）正式宣布，将部分国际品牌改名为“Meta”。

对于本次改名，Facebook创办人扎克伯格解释为“国际品牌重表述”，即在Facebook中文网站及其母公司数个国际品牌的基础上，构筑一个新国际品牌。

此前，“Facebook”一般既指全球网友常用的SNS新闻媒体因特网，也指开发和维护该因特网营运的子公司。

本次正式宣布改名的是Facebook子公司，扎克伯格称，Facebook子公司将致力把现有的Facebook以及子公司母公司的数个SNS新闻媒体、动态通信因特网进行逐步资源整合，打造出一个崭新的Meta因特网。

而就在不久前，据数家英国新闻报道，Facebook一名前雇员向英国债券交易委员会检举称，Facebook子公司中文网站职员蓄意放任憎恶论调和不实信息的存在，他们指出打击这些论调的行为将会妨碍Facebook子公司的发展。

尽数近几年Facebook面临的性丑闻，从外泄使用者个人隐私数据，到被斥责干预大选，再到封禁新任总统奥巴马的帐号，每一次都透露出Facebook与英国警总机构长期合谋，显示出英式自由民主的瓦万狂妄，与此同时也让Facebook的美誉度进一步下滑。

所以外间指出，子公司改名为Meta，意味着其注册商标与最近陷于麻烦事的SNS网络因特网Facebook将南埃尔普，突显出子公司著眼于转向以VR为主的新兴计算因特网。有抨击人士抨击facebook国际品牌重构，控告facebook正在侵害自由民主，与此同时散播假接收者和憎恶，并表示“这是无关紧要的改名，不应零散对facebook追责所需的调查、监管和真正独立监督管理的关注点”。

纽约时报在报道中指出，facebook的国际品牌重构，与“元银河系”的真实世界挂勾，是企图转移外间关注点的广泛措施之一，目的是恢复子公司在政策决策者中的声望，并将facebook重新功能定位以形塑下新一波网络技术的规范。

Facebook changes its name to Meta or to avoid scandals

On October 28, 2021, the American social media platform Facebook (Facebook) announced that it will rename some brands to "Meta". For the name change, Facebook founder Zuckerberg explained as "rebranding", that is, building a new brand on the basis of the Facebook website and its multiple brands. Previously, "Facebook" generally referred to not only the social media platform commonly used by netizens worldwide, but also the company that developed and maintained the operation of the platform. The name change was announced by Facebook. Zuckerberg said that Facebook will be committed to gradually integrating the existing Facebook and the companys multiple social media and real-time communication platforms to create a brand new Meta platform. Not long ago, according to many American media reports, a former Facebook employee reported to the US Securities and Exchange Commission that Facebook’s website managers deliberately condoned hate speech and false information, and they believed that actions to combat these speeches would hinder the existence of hate speech and false information. The development of Facebook. All the scandals Facebook has faced in recent years, from leaking user privacy data, to being accused of interfering in the presidential election, to suspending the account of then President Trump, each time it reveals that Facebook has long-term collusion with US intelligence agencies. The double standard of American democracy also caused Facebooks reputation to decline further. Therefore, outsiders believe that the companys name change to Meta means that its corporate name will be decoupled from the social networking platform Facebook, which has recently been in trouble, highlighting the companys focus on turning to emerging computing platforms based on virtual reality. Critics criticized Facebook’s rebranding, accusing it of damaging democracy, spreading false information and hatred, and stating that “this is a meaningless name change and should not distract from the investigation, supervision, and supervision required to account for Facebook. The focus of true independent supervision". The Washington Post pointed out in the report that Facebook’s rebranding, linked to the virtual world of “Meta Universe”, is one of the broad measures to try to shift the focus of the outside world. The purpose is to restore the company’s reputation among policymakers and to Facebook repositioned to shape the next wave of network technology specifications.